| 
Organizations should be concerned about the retention, engagement
and productivity of their employees post-maternity leave.
What started out as a quiet murmur, has grown to a dull roar.
These days, the unique demand of female employees leaving
and re-entering the workforce is a tumult that few employers
can afford to ignore.
A study on Work-Life Conflict in the New Millennium published
by Health Canada in 2003 found that work-life conflict has
increased markedly (particularly role overload), suggesting
that a greater proportion of workers (men and women) are experiencing
greater challenges in balancing their role of employee, parent,
spouse and eldercare giver (Duxbury & Higgins, 2003).
Another study published by the Harvard Business Review titled
On-Ramps and Off-Ramps: Keeping Talented Women on the Road
to Success found that:
- 93% of qualified women who are off-ramped want to return
to their careers, that’s the good news;
- The bad news is that that only 5% of highly qualified
woman looking for on-ramps are rejoining the companies that
they left (Hewlitt et al, 2002);
- For employers what this means is that the odds are stacked
against retaining talented female employees who go on maternity
leave, no matter how productive or talented.
This article is about the importance of coaching in relation
to retaining these talented female employees post maternity
leave. What is needed is sustainable workplace change that
reflects the “dual agenda” of work and life integration
that the majority of families are experiencing today.
A mother returning to work after up to a year or longer
absence faces a myriad of struggles related to: emotional
well-being, domestic harmony, change in role and company structure,
lower than usual self- confidence and overwhelm causing stress.
Take into account that many are leaving their children for
the first time and are re-inventing themselves as a result
of their own personal life changes during their absence and
it becomes clear that coaching interventions play a critical
role for both the employee and the organization.
For Moms returning to work, coaching interventions positively
impact organizational measures such as absenteeism related
to stress, employee engagement and productivity. A recent
study at the Norwegian University of Life Sciences found that
in some of 111 participants stress was reduced by up to 47%.
Other findings included:
- 74% said that coaching has provided them with tools and
perspectives that help them tackle stress better.
- 72% said that through coaching, they have learned to prioritize
their time better.
- 81% said that through coaching, they have gained a deeper
understanding for the thoughts and actions that stand in
their way.
- 85% said that the coaching has made a significant impact
on them and has helped them make various necessary changes
in their day-to-day lives.
- 87% said that they could definitely imagine continuing
with a coach either now or at another point in their lives.
Again, organizations should be concerned about the retention
and productivity of their employees post-maternity leave.
Engaging coaches as part of a maternity leave return to work
program is a strategic initiative that will pro-actively re-connect
employees with their work-lives while assisting them in learning
to integrate their family lives. Coaching moms back to work…..works.
Maureen Clarke, MA is a coach, facilitator and trainer
with 15 years experience in the business world in the area
of education & development. Maureen is the Principal of
The Blueprint Group, a company that specializes in programs
for organizations for their female employees returning to
work post-maternity leave.

|